Eco-Friendly and Health-Conscious: The Rising Demand for Edible Olive Oil in 2024

Posted by Michael Paz on

Eco-Friendly and Health-Conscious: The Rising Demand for Edible Olive Oil in 2024

Today, many industries are witnessing a significant shift in consumer behavior towards more sustainable and health-conscious living. Among these changes, one trend is the growing demand for edible olive oil. As we move further into 2024, this demand only seems to be growing due to a deeper understanding of its health benefits and the eco-friendly practices involved in its production.

This blog from Texana Brands explores the rising demand for edible olive oil, consumer trends, and the sustainable production methods that are helping to meet them. 

Table of Contents:

  1. Edible Olive Oil: What Is It Exactly?
  2. Understanding the Surge in Edible Olive Oil Popularity
  3. 2024 Market Trends and Consumer Preferences 
  4. A Closer Look at The Health Benefits of Edible Olive Oil
  5. A Superfood of Surprising Nutritional Value and Health Benefits
  6. The Green Side of Olive Oil Production
  7. Organic Farming Methods: What Olive Oil Producers are Adopting in 2024
  8. Navigating Consumer Preferences
  9. 7 Ways You Can Incorporate Edible Olive Oil into Your Diet 
  10. The Path Forward 
  11. Choosing the Right Olive Oil: Challenges and Solutions 
  12. 5 Future Innovations for Edible Olive Oil Production 
  13. 2024 Edible Olive Oil FAQs
  14. Conclusion 

Edible Olive Oil: What Is It Exactly?

Edible olive oil is the natural oil extracted from olives, the fruit of the olive tree. This oil is commonly used in cooking, salad dressings, and as a table condiment. 

The quality and flavor of olive oil can vary based on the types of the olives, the method of extraction, and the degree of processing. Olive oil, particularly extra virgin olive oil (EVOO), is also renowned for its many health benefits.  

Understanding the Surge in Edible Olive Oil Popularity

The olive oil market has seen a remarkable transformation, with projections indicating a steady rise in consumption through 2024 and beyond. This growing popularity is not just about taste; it reflects the bigger movement towards producing goods that promise well-being for our bodies and the environment. 

Consumers today are more informed and selective, choosing olive oil for its versatile cooking uses and its role in a healthier, more sustainable lifestyle.

2024 Market Trends and Consumer Preferences 

The 2024 edible olive oil market is characterized by the need for more natural, organic, and high-quality products. Sustainability, traceability, and local products further highlight consumer choices. 

Here are some of the market trends and consumer preferences the olive oil industry is seeing in 2024:

  • Organic and Extra-Virgin Influence: There's a clear preference for organic and extra-virgin olive oils because of their purity, health benefits, and superior taste.
  • Sustainability and Traceability: Consumers are interested in the sustainability of farming practices and the traceability of the olive oil they purchase, preferring brands that offer transparency.
  • Artisanal and Local Production: There's a growing appreciation for artisanal and locally-produced olive oils. More consumers are seeking unique flavors and supporting small-scale producers.
  • Health and Wellness Focus: Olive oil's health benefits, particularly its heart-healthy fats and antioxidants, continue to drive consumer purchasing decisions.
  • Flavor Diversity and Regional Varieties: Consumers are exploring diverse flavors and the regional varieties of olive oil, showing interest in the unique flavors influenced by territory.
  • Eco-Friendly Packaging: There's a trend towards eco-friendly and innovative packaging solutions that reduce environmental impact and enhance product longevity.
  • Digital Engagement and E-Commerce Growth: The rise of online sales and brand websites is significant, with consumers valuing the convenience and information available through digital platforms.
  • Collaborations and Brand Partnerships: Collaborations between olive oil brands and chefs, health influencers, and eco-conscious platforms are influencing consumer preferences and expanding market reach.
  • Transparent Labeling: There is a demand for more detailed labeling, including information on the origin, harvest date, and specific olive varieties used, allowing consumers to make more informed choices.

A Closer Look at The Health Benefits of Edible Olive Oil

Extra virgin olive oil is favored for its many health benefits. Rich in monounsaturated fats, antioxidants, and anti-inflammatory properties, it's a healthy dietary fat and cooking ingredient that can help lower the risks of chronic diseases. 

Regular consumption is linked to overall improved health. The numerous health perks alone make olive oil an irresistible choice for health-conscious individuals.

A Superfood of Surprising Nutritional Value and Health Benefits

Olive oil, particularly extra virgin olive oil, is renowned for its nutritional value and numerous health benefits, making it a staple in many diets around the world, especially those following a Mediterranean diet. 

Here's a detailed look at its nutritional components and associated health benefits:

Nutritional Components:

  1. Monounsaturated Fats: Olive oil is high in monounsaturated fats, primarily oleic acid, which can help reduce bad cholesterol levels and improve cardiovascular health.
  2. Antioxidants: It contains a variety of antioxidants, such as vitamin E, polyphenols, and phytosterols, which combat oxidative stress and may reduce the risk of chronic diseases.
  3. Anti-inflammatory Compounds: The polyphenols in olive oil, such as oleocanthal, have anti-inflammatory properties that are believed to mimic the effects of ibuprofen, reducing inflammation and pain.
  4. Vitamins: Olive oil is a good source of vitamins like vitamin E and vitamin K, which play important roles in maintaining healthy skin and blood clotting.

Health Benefits:

  1. Heart Health: The monounsaturated fats in olive oil can help lower the levels of LDL (bad) cholesterol and maintain HDL (good) cholesterol, reducing the risk of heart disease.
  2. Blood Pressure: Regular consumption of olive oil has been linked to lower blood pressure, contributing to overall cardiovascular health.
  3. Anti-Cancer Properties: The antioxidants in olive oil, such as squalene and lignans, are thought to have protective effects against certain types of cancer.
  4. Diabetes Management: Olive oil can improve insulin sensitivity and blood sugar control, which is beneficial for managing or preventing type 2 diabetes.
  5. Weight Management: Despite being high in calories, olive oil can contribute to weight management when consumed in moderation as part of a balanced diet.
  6. Bone Health: Some studies suggest that olive oil consumption may have a positive effect on bone density, potentially reducing the risk of osteoporosis.

The Green Side of Olive Oil Production

Sustainability in olive oil production is a fundamental aspect of its appeal. Progressive farming practices focus on water conservation, reducing chemical inputs, and promoting biodiversity. 

Many olive oil producers are adopting organic farming methods, ensuring that the oil is not only good for you but also kind to the earth. This commitment to eco-friendly production resonates with many consumers, who are keen to support brands that align with their values.

Organic Farming Methods: What Olive Oil Producers are Adopting in 2024

In 2024, olive oil producers are embracing more organic farming techniques to enhance sustainability and environmental health. These methods reflect a commitment to responsible and eco-friendly agriculture. 

Some of these organic farming method include, but are not limited to: 

  • Cover Cropping: Utilizing cover crops to improve soil health, increase biodiversity, and prevent erosion.
  • Biological Pest Control: Employing beneficial insects and natural predators instead of chemical pesticides to manage pest populations.
  • Drip Irrigation: Adopting efficient drip irrigation systems to minimize water usage and reduce waste.
  • Soil Management: Practicing no-till or reduced-till farming to preserve soil structure, prevent erosion, and maintain soil organic matter.
  • Green Manure: Incorporating green manure crops to enrich the soil with organic matter and nutrients.
  • Mulching: Applying organic mulches to conserve moisture, regulate soil temperature, and suppress weed growth.
  • Rainwater Harvesting: Collecting and storing rainwater for irrigation purposes to reduce dependence on scarce water resources.
  • Renewable Energy Use: Integrating solar, wind, or other renewable energy sources into farming operations to reduce carbon footprint.

Navigating Consumer Preferences

Today's consumers are savvy, seeking out organic, non-GMO olive oil options that promise purity and quality. The preference for sustainably sourced and ethically produced olive oil is stronger than ever. 

These consumers are driving brands to be more transparent about their sourcing and production practices, leading to a more ethical market landscape.

7 Ways You Can Incorporate Edible Olive Oil into Your Diet 

Consumers are finding creative ways to incorporate olive oil into their diets, recognizing both its health benefits and its cooking variety. 

Here are seven versatile and creative ways you can use olive oil:

  1. Salad Dressings: Olive oil serves as a base for homemade salad dressings, mixed with vinegar or lemon juice, herbs, and spices to create a healthy dressing option.
  2. Cooking: It's used for sautéing, grilling, and roasting vegetables and meats, offering a healthier alternative to butter and other cooking oils.
  3. Baking: More consumers are substituting olive oil for butter or other fats in baked goods like cakes, bread, and muffins, adding flavor and making recipes healthier.
  4. Dipping: Olive oil paired with balsamic vinegar or herbs makes for a simple, tasty dip for fresh bread, combining taste with health benefits.
  5. Drizzling: A drizzle of olive oil is often used as the finishing touch on dishes like soups, stews, and pasta, adding flavor and richness.
  6. Smoothies and Beverages: Some health-conscious individuals add a small amount of olive oil to smoothies or even morning coffee to incorporate healthy fats into their diet.
  7. Preserving Foods: Olive oil is used to preserve foods like cheeses and sun-dried tomatoes, enhancing flavor while extending shelf life.

The Path Forward

The relationship between consumers and olive oil is evolving in 2024. It's no longer just a kitchen staple but a symbol of a lifestyle that values health and sustainability. For those looking to make informed choices, selecting high-quality, sustainably produced olive oil is key.

Choosing the Right Olive Oil: Challenges and Solutions 

Olive oil not only adds depth and flavor to dishes, but it's also healthy. However, choosing the right, high-quality olive oil can be challenging. The olive oil market is saturated, and knowing what to look for can get overwhelming.

Here are some challenges and solutions to know when shopping around for the right olive oil: 


  • Understanding Grades: The different grades of olive oil (extra virgin, virgin, pure, light) can be confusing.
  • Authenticity Concerns: The market has instances of mislabeled or adulterated olive oils.
  • Taste Variation: Olive oils can vary greatly in taste, which might not suit everyone's palate.
  • Price Range: Prices can vary widely, making it hard to choose without overspending.
  • Shelf Life and Storage: Olive oil can degrade over time, affecting its flavor and health benefits.
  • Region and Variety: Different regions and olive varieties produce oils with distinct flavors and qualities.


  • Learn the definitions. Extra virgin olive oil (EVOO) is the highest quality, made from pure, cold-pressed olives, whereas light olive oil is more refined and has a neutral taste.
  • Look for quality seals or certifications (like PDO, PGI, or organic labels) that indicate authenticity and quality control.
  • Sample small bottles of different types or participate in tastings to find the flavor profile that suits your taste best.
  • Determine your needs (cooking vs. finishing oil) and set a budget. Remember, a higher price doesn't always mean better quality.
  • Check the harvest date on the bottle and choose the most recent one. Store olive oil in a cool, dark place and use it within six months to a year.
  • Research or ask experts about the characteristics of oils from different regions or varieties to find one that matches your culinary needs.

5 Future Innovations for Edible Olive Oil Production 

Future innovations in olive oil production are shaping the industry, driven by the demand for higher quality products, sustainability, and technological advancements.

Here's a closer look at five of these future innovations we can expect to see:


  1. Precision Agriculture: The use of drones, sensors, and IoT (Internet of Things) devices for monitoring olive groves is optimizing water usage, fertilization, and pest control, leading to more efficient and sustainable practices.
  2. Cold Extraction Techniques: Advances in cold extraction methods are improving the quality and nutritional value of olive oil by preserving its antioxidants and polyphenols.
  3. Biodynamic Farming: This holistic approach to agriculture treats the farm as a self-sustaining ecosystem, emphasizing biodiversity, soil health, and ecological balance, which can lead to more resilient olive trees.
  4. Genetic Improvement: Research into olive tree genetics is paving the way for disease-resistant and climate-adaptable varieties, ensuring the sustainability of olive oil production in the face of changing environmental conditions.
  5. Waste Management: Innovations in waste management, such as converting olive mill wastewater into bioenergy or organic fertilizers, are addressing environmental concerns and creating additional revenue streams.

2024 Edible Olive Oil FAQs

What makes extra virgin olive oil (EVOO) different from other types of olive oil?

Extra virgin olive oil is the highest quality olive oil, made from pure, cold-pressed olives without the use of chemicals or extreme heat. It is characterized by its superior taste, aroma, and high levels of antioxidants and polyphenols.

Can olive oil go bad, and how should it be stored to maintain its quality?

Yes, olive oil can go bad over time, especially when exposed to light, heat, and air. To preserve its quality, store olive oil in a cool, dark place, such as in a dark glass bottle or a container that minimizes air exposure. 

What's the difference between using olive oil for cooking and as a finishing oil?

Olive oil can be used for cooking and as a finishing oil. For cooking, it's best to use olive oil with a higher smoke point. Extra virgin olive oil is well suited as a finishing oil due to its delicate flavors and health benefits that are best preserved without heating.


The rising demand for edible olive oil in 2024 represents a shift towards health-conscious and eco-friendly consumer choices. Innovations in production and a deep understanding of olive oil's health benefits are shaping a market that values quality and authenticity. 

As consumers become more informed, the industry is responding with transparent practices and products that cater to these evolving preferences. The future of olive oil is not just in its rich heritage but in its adaptability to meet the demands of a modern, health-oriented society.

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